Before Digital Marketing, lets first know what marketing is. Marketing is to promote and advertise a service or product. Work of marketing is to make the public aware of the product or service. In earlier times Marketing and Advertising used to be totally different from what it is today. Earlier there was no social media, main source of marketing and advertising used to be through TV, cinemas and Banners mainly. With modernization, as people started getting familiar with the internet, people switched to social media, marketing strategies also changed drastically. All this gave birth to Digital Marketing. Digital marketing is also called online marketing or internet marketing. Having an online presence of a business is a very big deal these days. Internet users have tripled in the past decade and that has made a drastic change in the mentality of people such as how they are purchasing products. You don’t need to have to go to advertising agencies to advertise your products. You can now have everything online.

Let’s take an example of an online business in 2021. All you need is a computer, internet and some Investment. For example you want to start an online t-shirt business. Just go to tee-spring which is an online website on which you can make your store. Design your tshirt and start advertising on facebook, instagram etc. If your content is catchy and reasonably priced, you can get customers and there you go no need to own any machinery and inventory and you can own a real legitimate business just by sitting at home

Digital Marketing is referred to advertising through digital channels such as search engines, social media (facebook, instagram), email or SMS. Digital marketing can be subcategorized into further categories
Digital Marketing is referred to advertising through digital channels such as search engines, social media (facebook, instagram), email or SMS. Digital marketing can be subcategorized into further categories
● Social Media Marketing :
Social media marketing is very popular in digital marketing. Out of 5.11 Billion people, 3.14 Billion people use social media which makes it a really big market for advertising. Marketing is done by ads basically.

● Influencer Marketing :
Influencer Marketing is done by marketing agencies. Marketing agencies hire influencers to advertise their product.

● Affiliate Marketing :
Affiliate marketing is done by selling the products of e commerce websites. When you help them sell their product. In return companies give a 5-10% commission.

● Email Marketing :
Email Marketing is known as practice of doing marketing by email and sms.