Careers in Digital Marketing


Before diving into the topic, let’s get into the history and evolution of digital marketing. If you are 90’s born, you probably remember those nostalgic TV- Advertisements. Most of them have an aim- They were directed to make you aware of the product and influencing the people to purchase it. Organizations spend a fortune on advertising and marketing their product. It helps them attract new customers and enlarge the customer pool. Marketing is highly dependent on consumer trends. So, now, where does digital marketing fit into it?

Need for Digital Marketing:

Recalling the last time we actually sat to watch Television for a long time. Most of us don’t remember it and the reason for that is the Internet and OTT, people have shifted from TV to Internet. Due to this, Companies and brands shifted from traditional advertising to digital and internet advertising which brings advertisements to your mobile phones and computer screens.

But the Internet is never ending, digital marketing has to deal with lots of new skills and roles to cut through the competition. It has become a very lucrative option as demand of digital marketers is increasing.

What Digital Marketing is:

Before diving into the topic i.e careers in digital marketing we need to understand the concept, what is digital marketing? As traditional marketing, in digital marketing, an organization has a product or service they want to sell, the need is to engage with the customers, introduce the service and products with a catchy logo and slogan and how the product or service will be helpful to their customer and try to close the sale.

The big and small companies, digital marketing is for everyone. Since the companies are trying to gain customers by using the gigantic power of the internet and the customer base available online, the companies hire or employ a workforce for different roles and with specific skills to help the purpose. Digital marketing is very creative and versatile in nature. In digital marketing following are the fields you might come across:

  • Video direction and audio production
  • Mobile Marketing
  • Search Engine Optimization(SEO)
  • Search Engine Marketing(SEM)
  • Interactive Technology
  • Social Media
  • Email Marketing
  • E-commerce
  • Content management
  • Web designing and development
  • Content writing
  • Analytics
  • Business and Marketing strategy

IF you are a fresher, it is totally okay if you do not know all these skills. You will require training in all the fields but you will have to expertise in at least two or three skills. However if you are up for the role of the digital marketing manager, you might need to know a couple more of these and have a basic idea of all skills. 

Which digital marketing skills are most in demand?

It’s very obvious that digital marketing is taking the world by storm. Almost every company has moved towards digital marketing and although marketing is a very important part of any company, the demand of digital marketers are quite high. Let’s put light on a few analytics to get an overview. It has been calculated that 90% of all the online activity starts with a search engine.

To rank in a search engine, you need to make sure that the content you write is SEO-friendly. If we are talking about the organization that sells products, statistics show that 70% of people purchase at least one product every month. So for business to bloom, one needs to have a basic understanding of fundamentals of digital marketing. In 2017, social media, content creation or writing, content strategy and digital advertising were the most demanded skills in digital marketing. 

If you have expertise in skills like SEO and SEM that can make a business more profitable, you can easily get a high-paying job. While doing content creation you need to analyze the patterns and trends since content marketing is dependent on traffic. You need to analyze the patterns in a way that it drives more traffic towards the work. 

For whom is Digital Marketing?

When you are choosing a career in digital marketing, you might be thinking – Am I fit for this career? Well, digital marketing holds something for almost all skilled people. If you are a developer you can easily get a spot as a web developer. AI is a growing scope which is being used to help with Interactive Technology.

Data science is another scope in the digital marketing field. Data science can be used to identify customer patterns, how a customer is engaging with the product or service which area has more customers and many more that can be of great use in digital marketing. For creative individuals, digital marketing has an ocean of work. Writers can go for content writing and management. Graphic designers are useful in making logos, banners for the clients and video editing is also an important sector in digital marketing. 

However, since marketing is a dynamic field, once you enter it, learning never stops. You need to be curious as well as learn how business works. The more the person is adaptable, the better are the chances to move up in ranks in the digital marketing field. 

What are the benefits of a career in digital marketing and why should you choose a career in it?

Digital marketing is a very vast field and there are lots of avenues which you can go down if you have interest in it. If you want to learn something new everyday, it can help you move up the ranks to become a digital marketing manager. However there are several other reasons why digital marketing can be a profitable for you:


  1. Utilization of skills: In this modern world, companies are looking for people with soft skills. If you are an individual from the middle-income set and have some digital skills, you can upgrade yourself by learning more digital marketing skills, especially in the area. Planned learning skills can eventually take you forward in your future career.
  1. Versatile field: In many other fields for example in medical, if you have already taken a specialization, it becomes very difficult to shift your path. You might have to go through difficult training again. However in digital marketing, very less training is required to make a switch. In most of the cases, digital marketing has something for everyone. You can build up on your existing skills and learn new skills.
  1. Evolving Industry: When a person is looking for a job, he/she also looks for job security. Hence, they would often go to an evolving field and not a risky field which can go on an emergency shutdown. Digital marketing is new in that aspect but it is an ever growing field. You need to be eager enough to learn and improve because there is always something around the corner.

Since there are various roles to fill up the vacancies when you are in this industry and different digital marketing strategies that you can learn, digital marketing will not only place you in a secured area but also help you in investing yourself completely. 

4. Earnings: Let’s come on to the topic for what you have been waiting for so long. Digital marketing jobs are in demand and so there are a lot of opportunities for you to negotiate your salary. One of the cool things about digital marketing is that you can do it just by working at home. You can work as a freelancer and work remotely too. If you have the experience and if you can showcase your achievements, you can talk your way to get your desired salary in the field. In India, there are different salary slabs for seperate digital marketing roles.

Salary in Rupees
Digital Marketing Manager
4 lakhs to 10 lakhs
SEO Manager
3 lakhs to 7 lakhs
SEM/PPC expert
3 lakhs to 5 lakhs
Web developer/designer
3 lakhs to 6 lakhs
Social Media Manager
3.5 lakhs to 7 lakhs
Content Writer
2.5 lakhs to 5 lakhs

5. Creativity: Digital marketing is a very creative field and unlike many technical professional fields, digital marketing offers an opportunity for many creative individuals. There is demand in writing, graphic designing, and audio and video editing and production as well. Developing promotional strategies, marketing strategies, problem-solving, and finding ways to involve audiences require creative solutions as well.

6.Training: It has already been pointed that digital marketing is an area where you can acquire new skills to keep succeeding and increasing the ranks. Plus there is no time limit, you can learn and train at the pace you are comfortable. You can opt for online courses provided by the various universities all around the world and at the comfort of your bed.

You can even work on real-life projects, this helps in clearing and practical implementation of what you have been learning. Many companies choose practical workers over a bookworm because it is the real work they need to do. You can volunteer to build a website or a blog and engage in the social media management of your page. It will help you create an awesome portfolio for yourself.

7. Working in a diverse environment: It is a no-brainer that networking helps, mainly when it comes to professional growth. When you enter the field of digital marketing, you get the opportunity to expand your creative side since you will be meeting different souls.

How to start your digital marketing career?
You must be wondering how to kick start your digital marketing career. Since digital marketing requires lots of soft and technical skills, it is preferable if you have an IT background. If you have a degree of skill in web development, designing, and content writing it is a good way to boost the exposure which you created by creating a personal brand and building an awesome portfolio that will give you a good digital presence.

Be available on every social media platform for better research. Keeping Facebook pages and other social media pages needs to be consistent with your skills set so that they help you get consistent reach and will help you earn some pacific income.

FAQs regarding Digital Marketing

Q. How can I apply for digital marketing?
The best way to apply for a digital marketing job or internship is to showcase your dream company that you want to work with not from your resume but through your blog or website.
Start your blog on the topic that you are most passionate about, write in-depth articles, do SEO, post and share on different social media channels.
Slowly and slowly you will get noticed by Google and people will find you. You can use this blog to show your dream company where you want to work about different aspects of digital marketing like web development, SEO, copywriting, etc.
This way you can very easily get your dream digital marketing job or internship.

Q. How to get into digital marketing?
A.First of all learn it, There are so many videos on the internet, You can watch and learn every basic from there.
Also, you can take paid courses from good knowledgeable teachers or digital marketers. ( taking one course at least will save your time.)

1. Learn Digital Marketing from various sources.
2. Create your own website and practicing
3. Implement all the techniques you have learned in your course or lessons.
4. Apply for an internship in a Digital Marketing agency (you will have very good professional knowledge).
5. Now, if you do not want to do 9-5 jobs, then go for Freelancing jobs (both online and offline).
Finally, If you want to make your own Digital Marketing Agency and serve the customers.

Q.Which field is best in Digital Marketing?
A.In my Point of View, SMO and PPC is the best field in Digital marketing, Because Every time Google updates its own algorithm and SEO isn’t a fast-moving process. You can update your site and use best practices and not see results for months.

Q.What is the scope of profit in Digital Marketing?
A. Profit that comes from Digital Marketing varies depending on the amount of time, energy, attention, and effort it requires you to put in.

Below are some of the valuable career opportunities it brings about:

1. Become a full-time digital marketing professional to start earning a decent salary.
2. Earn some bucks as a freelance digital marketer.
3. Upskill yourself in Digital Marketing to earn passive income through affiliate marketing.
4. Become a Digital Marketing Consultant or Coach.
5. Start your own digital marketing agency.

It all depends on the skills you have and the ability to put them into action, the budget and the risk you are willing to take.

Are you Targeting the right Audience?

It is very important to target the right audience for selling your products or services. Imagine you are a pharma company that wants to put the ads on some 3rd party website. You can do it by two methods. First is by Adsense and second by directly contacting the 3rd party website. You can not show your product ads on cricket-related websites because that is not the audience you want to Target. Showing your ads on a pharma-related or on a business-to-business portal would be the right audience to target. Suppose you have a bakery shop and want to sell your products to nearby people. You need to target the audience in your city only because they are your only customers. Showing that ad in some other city would make no sense. Social media platforms provide the facility to show your ads in a particular area. Just set the location you want to target.

Targeting the right audience is very important for revenue. Otherwise, all your hard work will go in vain. There are different ways of targeting the right audience. For example, Facebook groups are a great place to advertise your product or service. There are many groups on a single topic. You can post your link there and advertise to the right people
Chatbots or inquiry forms can be really helpful in the process of knowing your customer. By reading the inquiries you can select your genuine customers and contact them back. Data management is Important which helps the business to know what products are selling more and what is selling less and what group of customers are buying more than other groups so that company can target more ads.

Interacting with your targeted customers is very important. Speaking Directly marketing messages resonates more deeply with customers when readers can relate directly to the information. Building deeper customer loyalty is very important. You need to connect to your audience on a more personal and human level

Are you Interested in Digital Marketing?

Digital Marketing is done by Digital Marketer. There are lots of ways to learn digital marketing. If you are in a university, you can enroll in the courses which are provided by the universities. You can enroll in an online course which is provided by different platforms and reputed websites such as udemy, Edx, etc which you can attend by sitting at home. Google also provides the digital marketing course with a free certification. Certifications provide you the edge you need in the resume. One should have different sources of knowledge. You can also learn digital marketing or online marketing from nearby institutes. A three months course is enough to understand the basics and get things running.

Having a laptop is really beneficial as you can apply your knowledge to real projects. For that, you will need to buy a domain name and hosting. It is for the best that you apply your knowledge to the real project. You can pick the niche you are interested in and start making the website. This will help you get going. After having learned you can apply for an internship in different digital marketing companies near you. This will help you in the exposure and experience you need to be a qualified digital marketer.

Digital Marketer is an easy skill that is in large demand. Increasing Internet users has made digital marketing the largest source of advertisement and marketing. So the career and job opportunities have also increased drastically. If you are looking for a career in digital marketing, it would be best if you land in the field as soon as possible.
If you think there are fewer digital marketing agencies and demand is more you can start your own digital marketing agency. You will need a workforce of at least 4 or 5 people which includes an SEO manager, Content writer, Web Developer, and a Tele caller for cold calling and attending to the client’s inquiries.

It is very important to be updated in digital marketing because it totally depends upon the algorithms of the search engines and they change it very often. Nobody knows the exact algorithm of the search engine so the large MNCs keep on developing new strategies

Whatever product or service you are selling needs to be unique so that you can differentiate from your competitors. Product doesn’t need to be totally unique but it should be somewhat different depending on which slogan is made and advertised why your product is better than your competitors

Challenges in Digital Marketing

The value of Digital Marketing has gone up drastically in this modern era. Digital Marketing can be done through different platforms and different ways. Making websites for companies from scratch and then writing SEO-rich content to rank the websites on top of the search page. Ranking the page on top is very important for the business because it helps reach the organic traffic which comes to the websites. Making Mobile Applications for businesses also comes under digital marketing. Promoting applications have different approaches than websites. You have to market your application through different channels like attaching a link on your website or running ads on the google play store. Email and automation is another main way of digital marketing. Big companies partner with digital marketing companies to look after their online presence.

There are many challenges in Digital Marketing. For beginners, it can be really challenging if you are doing it by yourself. You need to have proper knowledge of Digital Marketing in order to give competition to existing businesses which are doing the same business as you. If you are running a large business it is advised that you should hire a digital marketing agency because they are qualified and experienced and know all the new techniques to market your business. But if your business is new and small you can do it yourself because it will save you money.

Sometimes your hard work can lead to your loss. You need to see that. Your competition can benefit from your content. So be very sure of the sources you put on your website. Generating Quality leads are very challenging as they cost per inquiry. So if the leads are not getting results it can cost a fortune to the company and can earn loss to the company. Writing engaging content is also very important so that customers are forced to click on your link.

If you are looking for starting a digital marketing company it can be really challenging depending on the location because the competition is very high now. You will need an office and a workforce of at least 5-6 people which includes Digital Marketer, SEO Manager, Telecallers and a Human Resource. For that you will also need an investment.

Importance of Keywords in Digital Marketing

Keywords hold great importance in Digital Marketing. Digital marketing is promoting products or services through digital channels such as Facebook, Google search, etc. Let’s say you launch a product. For promoting you chose digital marketing. You make a website and put all the relevant information on it. You put blogs on the website but it doesn’t show on a google search on the top page. Chances are you have not put relevant keywords in the content you are writing. Keywords are very important for your website to come up in the searches.

Choosing right keywords for your website

Choosing the right keywords is very important for your business to show on top of the google search. Being on top of google search attracts more customers and eventually leads to more revenue at the end of the day. So how to choose the right keywords for you? Google has a solution to everything. Google keyword planner is a free website by google that provides all the detailed information about the keywords. Just search for the important words which are related to your business. The website will show you all the related keywords which can help you rank your website on the top page. Many people are still confused between keywords and meta keywords. The meta tags in HTML are used to explain what is written on the page.
Keywords should be created and selected carefully before launching content online on web and mobile platforms

Benefits of Keyword Research

● Helps you get the right and potential audience for your product or service. Targeted keywords can help you reach the audience which are more likely to buy the product or services.
● Using the high searched keywords can help you get the traffic on the website. Enabling Adsense can help you earn income.
● Keeping the content of the website updated can help in getting more traffic and customers.

Top Digital Marketing agencies in Chandigarh

What are Digital Marketing agencies?

Digital Marketing agencies are organizations or companies which are hired by business owners to promote their brand, product, or services. In this modern era, it becomes very important to have a digital marketing agency behind your business so that you can express freely what you are selling. Digital marketing helps you boost your business. The main source of marketing is Digital marketing is the Internet. Internet users have multiplied drastically in the past few years. Being a top digital marketing agency, it takes a team of qualified professionals which includes an SEO manager, content writer, web developer, and web designer. All this is required to come from the top digital marketing agencies in a particular area.

Why are Digital Marketing agencies important?

Digital marketing agencies look after all the necessary things required to promote the business. From making brand logos to websites, promotional banners to cards and accessories, everything is looked after by a digital media company. Digital marketing agencies run location targeted ads so that only the public who are potential customers, will only see the ad which also saves money. You can find these companies easily on google by searching top digital marketing agencies near me. Digital Marketing plays a vital role in growing the business, One should not underestimate the power of internet marketing.

After enough research here are some of the top digital marketing agency in Chandigarh area:


Pigeonmedia pvt ltd is a top Digital Marketing agency in Chandigarh. Piegonmedia provides a complete solution for your marketing needs. The company is based in Panchkula and has an experience of more than 10 years. The company has a portfolio of 100+ satisfied clients. The company helps you grow your business from making websites and writing seo rich content, piegonmedia has got you covered.

Address : SCO 15 , Second Floor, Sector 10, Panchkula, Haryana 134109.
You can contact Piegonmedia at 0172 463 3003. They are open Monday-Saturday (9.30 – 6.30)
● SeoMart
SeoMart is a digital marketing website located in chandigarh. The company offers a vast spectrum of SEO, Marketing, and Designing services. It is involved in both on page SEO and off page SEO practices to serve with the best ranking position and mainly focused to achieve 1st-page ranking in search engines.

● Antraajaal
Antraajaal is an advertising agency which provides full scale Digital Marketing solution and branding services. The company was founded in 2015, as a Branding Marketing and Digital Marketing agency.

The company claims to have the best branding Services in Chandigarh and Best Web development company in chandigarh.

● DigiFame
Digifame offers a platform for businesses to grow and get brand value. A well experienced and qualified team for branding, advertising, web and software development, analytics and research with important tasks regarding establishing a brand.

All you need to know about Digital Marketing

Before Digital Marketing, lets first know what marketing is. Marketing is to promote and advertise a service or product. Work of marketing is to make the public aware of the product or service. In earlier times Marketing and Advertising used to be totally different from what it is today. Earlier there was no social media, main source of marketing and advertising used to be through TV, cinemas and Banners mainly. With modernization, as people started getting familiar with the internet, people switched to social media, marketing strategies also changed drastically. All this gave birth to Digital Marketing. Digital marketing is also called online marketing or internet marketing. Having an online presence of a business is a very big deal these days. Internet users have tripled in the past decade and that has made a drastic change in the mentality of people such as how they are purchasing products. You don’t need to have to go to advertising agencies to advertise your products. You can now have everything online.

Let’s take an example of an online business in 2021. All you need is a computer, internet and some Investment. For example you want to start an online t-shirt business. Just go to tee-spring which is an online website on which you can make your store. Design your tshirt and start advertising on facebook, instagram etc. If your content is catchy and reasonably priced, you can get customers and there you go no need to own any machinery and inventory and you can own a real legitimate business just by sitting at home
Digital Marketing is referred to advertising through digital channels such as search engines, social media (facebook, instagram), email or SMS. Digital marketing can be subcategorized into further categories
Digital Marketing is referred to advertising through digital channels such as search engines, social media (facebook, instagram), email or SMS. Digital marketing can be subcategorized into further categories
● Social Media Marketing :
Social media marketing is very popular in digital marketing. Out of 5.11 Billion people, 3.14 Billion people use social media which makes it a really big market for advertising. Marketing is done by ads basically.

● Influencer Marketing :
Influencer Marketing is done by marketing agencies. Marketing agencies hire influencers to advertise their product.

● Affiliate Marketing :
Affiliate marketing is done by selling the products of e commerce websites. When you help them sell their product. In return companies give a 5-10% commission.

● Email Marketing :
Email Marketing is known as practice of doing marketing by email and sms.

Why is SEO Important for websites?

SEO stands for search engine optimization. Having a bad SEO can ruin your business, even if you have invested a lot in making your website. SEO ranks your website on search results according to google’s algorithm. Nobody knows exactly how Google ranks the websites but with basic knowledge of SEO, you can make your website show on top of the search result. According to Mozlow’s Hierarchy of SEO needs your website should have crawl accessibility so that search engines can reach and index your content. Your content needs to be compelling so that it answers the searcher’s query. Your content needs to be keyword optimized. So let’s first discuss what keywords are. Keywords are special words that are most common in search queries put by the users. It helps the search engine to understand what the user wants information about and shows the relevant information. Keywords are ranked and one should have knowledge about it. They are the most important part of SEO. Users should have a great experience and great experience includes fast loading speed, easy and user friendly. It is 2021, UI has a great impact on the user. If a person finds a website attractive, chances are they will return to the particular website they found attractive. The content you post should be unique and interesting that earns links, citations, and amplification. Do not miss on Title, URL, and description to draw high CTR in the rankings. Snippets and schema markup are really important to stand out on the Search Engine Result Page. SEO is used to increase the quality and quantity of the website to increase the traffic in the websites.
SEO ranks your website on top without spending money on ads. You don’t have to spend money to be on top of a search with an ad symbol. You can come on top organically which is economical. You can hire an SEO expert or can learn yourself. In WordPress-made websites, you can add plugins that can help you write good SEO-optimized content.

We at pigeonmedia have a dedicated team, from developing your website to make it SEO and SERP optimized. Piegon media is the best SEO company in chandigarh. For your website you need the best SEO company. We make professional websites from beautiful and responsive UI to a strong and clean backend. If you are a business owner we can take care of all your online presence in our package. We have qualified and professional content writers to write beautiful and unique descriptions and can list your business on top.

SEO Risks to Take and SEO Risks to Avoid

There is a generation of people who are running the a well-established business or owner of any start-up. If they both have no idea they do not understand the value of Search Engine Optimization then it can be a hard time for them. Use of SEO can take your business to the heights of growth but any wrong or miss information about Search Engine Optimization can really create great difficulties in your path towards development. Here we will make you understand that what are the SEO risks to take and SEO risks to avoid. The right tactics and strategy can take a long time to provide the expected result. This is a possibility that most of the time as we can depict the great results in the shortest span of time. SEO has its own significant improvements which provide getting exposure and revenue to any business. A try of something new can make you confused because a new venture surely tries something new to take any risk. Our Top SEO experts in Chandigarh are well-versed with the latest search engine optimization techniques. Continue reading SEO Risks to Take and SEO Risks to Avoid